Hi, I’m Victoria 👋 If you’re running a small online business, you already know the standard advice: you need systems to scale, you need to automate everything you can, and you should delegate what you can’t. My philosophy is a little different; I believe that systems are your business – they’re the IP that show how you achieve the results you promise to clients and customers.
Good systems – and good businesses – don’t need to be infinitely scalable, they just need to feel good. They need to work for you instead of against you.
My Background
I got started in online business in 2014 while pursuing my degree in Sociology. Very long story short, I helped start up a local business that grew to 7-figures in sales per year and is still going strong. I graduated, had a brief stint as a legal assistant, quickly decided that I’m not a woman built for a daily commute, and took my admin skills online.
After a few years of podcast management, copywriting, and general virtual assistance work, I leaned into my impulses to categorize and link-ify and turned myself into a ✨systems strategist✨.
Over time, I realized that I was still relying on the same corporate principles that most of us are trying to avoid by working for ourselves. Your business does not need to be hyper-optimized by automating the humanity out of your work any more than you need to be hyper-optimized by waking up at 4 a.m and running a marathon every morning!
Type C Systems
If being Type A is about meticulousness and being Type B is about going with the flow, I’d like to present a third option, where I think most of us actually live: being conscientious and intentional in our work, while being flexible enough to roll with the punches of life and business.
That’s the feeling I try to bring to my clients’ operations. Your systems, business information, and projects should all act as structure that you can move between and within at your discretion. They shouldn’t lock you into one way of doing things, but unlock the creative potential of your individual workstyle.
My approach to operations is less about creating a rigid box and more about creating a workshop where all of your tools are in their place, easy to find, and easy to use, so your best work can flow naturally.
Learn more about some of the projects I've worked on here.